The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo

The Prime and Define Duo

  • Curl Defining
  • Frizz Control
  • Hydrating
Rated 4.9 out of 5
Based on 788 reviews
Click to go to reviews
4.9

The essential prep step for a smoother, more defined air-dry.

or 4 interest-free payments of $9.68 with

Complete Your Routine

The Towel
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The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

The Finishing Gel

The Finishing Gel

Versatile gel-cream for buildable hold with a natural finish.

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The Smoothing Air Dry Cream

Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

  • Prime Before You Define

    The Leave-In Conditioner sets the foundation for your best air-dry by cushioning damp strands, helping detangle, and setting the stage for a great hair day.

  • Clinically Backed Finish

    Layer on The Smoothing Air Dry Cream to finish: It’s clinically proven to reduce frizz by 2× while adding shine, soft definition, and flexible 24-hour hold.

  • The Choice Is Yours

    Both formulas include heat protection, so you’re covered if you decide to diffuse, touch up, or switch things up mid-ritual.

FAQ

Reviews

Rated 4.9 out of 5
Based on 788 reviews
Click to go to reviews
4.9
average rating 4.9 out of 5
Based on 788 reviews
  • 5 Stars
    726 Reviews
  • 4 Stars
    40 Reviews
  • 3 Stars
    9 Reviews
  • 2 Stars
    4 Reviews
  • 1 Star
    9 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
788 Reviews
Reviewed by Liam F. F.
Verified Buyer
Rated 5 out of 5
I recommend this product
Hair Type
  • Curly
Review posted09/26/26

Great

Works well

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Reviewed by Jessica R.
Verified Buyer
Rated 5 out of 5
I recommend this product
Hair Type
  • Wavy
Review posted09/25/26

Love this

This is the best

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Reviewed by Diane K.
Verified Buyer
Rated 5 out of 5
I recommend this product
Hair Type
  • Wavy
  • Coily
  • Other
Review posted09/23/26

Fantastic

This product made my hair feel soft and vibrant the first time I used it. It will be my go-to product from now on.

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