Build Your Ritual

Customize a ritual for your hair and save up to 20%.

New: The Holiday Sets

Thoughtfully curated, beautifully wrapped, and ready for everyone on your list—including you.

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Shop All

Explore the complete collection for healthier hair.

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Air Dry & Styling

Smooth, define, and style without compromise.

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Hair Wash Essentials

Everything you need for a better wash day.

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Brushes & Tools

Detangle, style, and protect with every brushstroke.

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Extend Your Wash

Refresh roots and stretch time between washes.

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Hydrate & Treat

Strengthen strands with targeted care.

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Travel & Go

TSA-friendly essentials for healthy hair anywhere.

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Accessories

The finishing touches for every hair ritual.

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New

Our newest formulas, tools, and essentials.

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Save With Rituals

Build Your Ritual

Customize a ritual for your hair and save up to 20%.

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Save With Bundles

Save up to 20% on pre-curated routines for healthier hair.

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Sets

Thoughtful sets for gifting—or keeping for yourself.

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Bestsellers

Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

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Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

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The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

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The Texturizing Air Dry Mousse

Crunch-free mousse that enhances waves, adds volume, and defines curls.

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The Overnight Repair Serum

Clinically proven serum to strengthen, soften, and smooth strands.

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Shop All Bestsellers

Explore all of our most-loved essentials for healthier hair.

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About Us

Our Story

Discover the story behind Crown Affair.

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Our Standards

Crafted with intention, backed by performance.

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Top of Mind

Tips, rituals, and guides worth saving.

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Hair Quiz

The Hair Quiz

Discover the best ritual for your hair goals.

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The Air Dry Quiz

Get personalized recommendations for your best air-dry.

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Extend Your Wash