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Crunch-free mousse that enhances waves, adds volume, and defines curls.
Clinically proven serum to strengthen, soften, and smooth strands.
Crunch-free mousse that enhances waves, adds volume, and defines curls.
Clinically proven serum to strengthen, soften, and smooth strands.
For smooth, textured, air-dried hair.
For smooth, textured, air-dried hair.
The Towel: big enough for all hair lengths but smaller than a bath towel.
The Leave-In Conditioner: 150ml / 5.1 fl oz
The Texturizing Air Dry Mousse: 150ml / 5.1 fl oz
Going from wet hair to great hair has never been easier. The Air Dry Trio combines three bestsellers for a post-shower air dry that rivals your blowout.
Reduce frizz, breakage, and dry time with The Towel. Strands are extra vulnerable when wet, so we created a patented microfiber waffle knit with secure elastic to hold hair of all lengths and textures. The material absorbs moisture gently, leaving strands smoother as they air dry.
Nourish strands and lock in hydration with The Leave-In Conditioner. Powered by Tsubaki Meadows™️, this weightless blend of fatty acids prevents breakage, reduces frizz, protects against heat, and adds lasting hydration. The versatile, buildable formula works on all hair types to detangle, rehydrate, and support long-term hair health.
Build on your natural texture and enhance volume effortlessly with The Texturizing Air Dry Mousse. This aerosol- and alcohol-free weightless foam adds texture to straight hair and enhances waves and curls with a natural feel and finish, without crunch or dryness. Simply brush through strands for a refresh—no buildup or residue.
Step 1: The Towel
Flip your hair forward and place the elastic band at the nape of your neck. Wrap, blot, twist, and place the tail inside the strap to secure.
Step 2: The Leave-In Conditioner
Start with 1–2 pumps on mid-lengths to ends to lock in moisture, condition, detangle, prevent frizz, re-hydrate, soften, and tame flyaways.
Step 3: The Texturizing Air Dry Mousse
Shake well and work 1–5 pumps through damp hair, twisting waves or curls as you go for an enhanced air dry that lasts.
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Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.
Bolivian Pink Salt: Naturally exfoliates the scalp without stripping for a balanced cleanse.
Microfiber Blend: Blots hair dry to absorb water without adding friction to vulnerable strands.
This ritual supports strands at the critical moment for a great hair day. Reduce frizz, add shine, enhance texture with The Towel—you'll notice the difference.
Like skin, hair needs moisture. Apply The Leave-In Conditioner after the shower or throughout the day to nourish every hair type.
The Texturizing Air Dry Mousse is an instant classic that adds oomph to your natural texture without feeling crunchy.
@brooklynnmccray
Olivia Pineda
@diannacohen
@diannacohen
Yes. Each product is designed to be buildable and versatile for straight, wavy, curly, or coiled hair. Just adjust the amount used and technique to your texture.
It absolutely could. Expect a blow-dry level finish without heat, for mornings on the go or hair you're trying to grow.
The material is extra gentle and helps to reduce breakage while speeding up dry time. It's a win win.
General care instructions: Wash on cold and dry on low heat. Do not bleach if The Towel gets stained. If stained, mix a bit of stain remover with water and soak The Towel or apply directly to the stains and then wash. Do not hang the towel by the elastic band, the weight will cause the elastic band to stretch.
Water/Aqua/Eau, Pentylene Glycol, Cetearyl Alcohol, Behentrimonium Chloride, Limnanthes Alba (Meadowfoam) Seed Oil, Dimethicone, Camellia Japonica (Tsubaki) Seed Oil, Cetrimonium Chloride, Isodecyl Neopentanoate, Gluconolactone, Sodium Benzoate, Calcium Benzoate, Sodium Hydroxide, Isopropyl Alcohol, Fragrance/Parfum, Citral, Limonene, Linalool *Subject to minor changes as we work through global supply chain challenges to keep producing our current formulas. The product you receive will have the most up to date ingredient list on the packaging.
Water/Aqua/Eau, Glycerin, Isopentyldiol, Panthenol, Hydrolyzed Lemon Protein, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Limnanthes Alba (Meadowfoam) Seed Oil, Camellia Japonica (Tsubaki) Seed Oil, Aloe Barbadensis Leaf Juice, Tamarindus Indica (Tamarind) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Tocopheryl Acetate, Sodium Chloride, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Ethylhexylglycerin, Fragrance/Parfum, Polyglyceryl-6 Ricinoleate, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, Polyglyceryl-3 Cocoate, Hydroxypropyl MethylCellulose, Undecylenoyl Glycine, Capryloyl Glycine, Cinnamidopropyltrimonium Chloride, Citric Acid, Citral, Limonene, Linalool
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The best hair towel!
Does the leave in conditioner contain silicone?
Hi! There is dimethicone in the Leave-In Conditioner, which gives your hair that amazingly soft, silky feeling. It works with the formula to form a barrier on the strands that smooths the cuticle, locking in moisture and protecting the hair from damage. As with every ingredient we use in our formulas, this dimethicone is of the highest quality available on the market.
Does the leave in conditioner contain sulfates
Hi! It does not, all of our formulas are sulfate free :)
does the towel fabric cut down on frizz?
Yes! The blend of microfibers are super gentle on your strands and water is absorbed from your hair rather than squeezed out using harsh friction—which helps prevent frizz when drying.
Do you use leave in conditioner After oil or instead of?
Hi! Great question, there is no right or wrong way to use them, and we recommend playing around with whichever order works best for your hair. Most people start with The Oil and then finish off with The Leave-In to lock in hydration :)
How often should you clean the towel?
Hi! This depends on how often you wash your hair--if you wash daily we'd recommend washing it weekly or every other week. If you only wash a couple times a week every 2 weeks should be fine!