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Crunch-free mousse that enhances waves, adds volume, and defines curls.
Clinically proven serum to strengthen, soften, and smooth strands.
Crunch-free mousse that enhances waves, adds volume, and defines curls.
Clinically proven serum to strengthen, soften, and smooth strands.
Our founder's ritual for an effortless Air Dry.
Our founder's ritual for an effortless Air Dry.
The Towel: big enough for all hair lengths but smaller than a bath towel. Wear it comfortably as long as you'd like!
The Travel Leave-In Conditioner: 50 ml / 1.7 fl oz
The Texturizing Air Dry Mousse: 150ml / 5.1 fl oz
The Clips: they are a medium sized clip.
Dianna's post-shower steps that reduce frizz, add volume and shine, and set her strands in place.
Reduce frizz, breakage, and dry time with The Towel. Made from gentle microfiber in a patented waffle-knit shape, it absorbs moisture without damaging up wet strands. It's lightweight, secure, and comfy for all hair types and lengths.
Then, nourish strands, reduce frizz, and lock in hydration with The Leave-In Conditioner. Formulated to add moisture to damp hair and revive dry strands without leftover residue, our quick absorbing cream smooths strands and adds meaningful shine.This is truly a does everything formula: it adds hydration to damp strands, rehydrates dry, aids in detangling, and encourages healthy hair for the long term. The formula is versatile and buildable and can be used on all hair types.
Add volume with The Texturizing Air Dry Mousse. Designed to enhance all hair types, this aerosol and alcohol-free weightless foam adds subtle texture to straight hair, and adds volume to waves and curls with a natural feel and finish.
Finally, set strands to dry with The Clips. The Clips are a timeless silhouette updated with modern details for a lasting hold without breakage or kinks. Handcrafted in France from Italian plant-based cellulose acetate, The Clips feature two rows of teeth that reliably secure all hair types. They are a medium size with a deceptively powerful hinge, strong enough to hold thicker strands, but without leaving indentations on finer ones. Sold in a pack of two.
The Towel:
For straight or wavy hair: Flip your hair forward and place the elastic band at the nape of your neck. Wrap the towel around your hair, squeeze gently to blot, wrap, and twist. Place the tail inside the elastic strap to secure it in place.
For curly hair: Use the same technique as above to absorb water from damp hair and secure towel in place. Keep your hair tucked in as long as needed, or use The Towel as a wrap for plopping to reduce frizz and keep curl pattern intact.
For coiled hair: Use The Towel to blot moisture from your hair. Then, depending on your styling ritual, use The Towel for as long as needed to retain moisture in your hair for post-wash styling.
The Leave-In Conditioner:
Damp Hair: Start with 1-2 pumps focusing on mid-lengths to ends to lock in moisture, condition, detangle and prevent frizz. Add more as desired.
Dry Hair: Start with 1-2 pumps focusing on mid-lengths to ends to re-hydrate, soften, and tame frizz between wash day. Add more as desired.
For Flyaways: Apply a small amount to palms, rub hands together and gently smooth over roots.
The Texturizing Air Dry Mousse:
Work the product through strands post-shower for an enhanced air dry that lasts.
For Straight Hair: Shake well and dispense 1-2 pumps and work product into damp hair from root to tip. Divide hair into sections, twist, and hold in place with clips until hair dries.
For Waves: Shake well and work 2-4 pumps through damp hair, twisting your natural waves as you go. Air dry naturally and enjoy even, nourished waves that last all day.
For Curls: Shake well and apply 3-5 pumps into palms and work through damp hair. Separate and twist curls to evenly distribute product for defined, hydrated curls that feel as good as they look.
The Clips:
Wear them as hair dries to set in place, or out whenever you want an effortless updo.
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Microfiber Blend: Blots hair dry to absorb water without adding friction to vulnerable strands.
Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.
Bolivian Pink Salt: Naturally exfoliates the scalp without stripping for a balanced cleanse.
Plant-Based Cellulose Acetate: A renewable, biodegradable material that's made to last.
Dianna doesn't play favorites, but this ritual does achieve her desired results.
Unlike other styling & moisturizing formulas, ours are seriously weightless. The Leave-In Conditioner and The Texturizing Air Dry Mousse leave your hair lifted for longer.
Dianna swears by this method to set her strands for added volume using The Clips.
See her Air Dry in action on Instagram
@diannacohen
@oliviapineda
@tesscvikota_
The material is extra gentle and helps to reduce breakage while speeding up dry time. It's a win win.
General care instructions: Wash on cold and dry on low heat. Do not bleach if The Towel gets stained. If stained, mix a bit of stain remover with water and soak The Towel or apply directly to the stains and then wash. Do not hang the towel by the elastic band, the weight will cause the elastic band to stretch.
Yes. The Meadowfoam Seed oil is a natural heat protectant
Apply after The Leave-In Conditioner to add volume. No special occasion required.
Water/Aqua/Eau, Pentylene Glycol, Cetearyl Alcohol, Behentrimonium Chloride, Limnanthes Alba (Meadowfoam) Seed Oil, Dimethicone, Camellia Japonica (Tsubaki) Seed Oil, Cetrimonium Chloride, Isodecyl Neopentanoate, Gluconolactone, Sodium Benzoate, Calcium Benzoate, Sodium Hydroxide, Isopropyl Alcohol, Fragrance/Parfum, Citral, Limonene, Linalool *Subject to minor changes as we work through global supply chain challenges to keep producing our current formulas. The product you receive will have the most up to date ingredient list on the packaging.
Water/Aqua/Eau, Glycerin, Isopentyldiol, Panthenol, Hydrolyzed Lemon Protein, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Limnanthes Alba (Meadowfoam) Seed Oil, Camellia Japonica (Tsubaki) Seed Oil, Aloe Barbadensis Leaf Juice, Tamarindus Indica (Tamarind) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Tocopheryl Acetate, Sodium Chloride, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Ethylhexylglycerin, Fragrance/Parfum, Polyglyceryl-6 Ricinoleate, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, Polyglyceryl-3 Cocoate, Hydroxypropyl MethylCellulose, Undecylenoyl Glycine, Capryloyl Glycine, Cinnamidopropyltrimonium Chloride, Citric Acid, Citral, Limonene, Linalool
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The best hair towel!
I waited for a long time before purchasing this towel--and I wish I woudn't have. I tried all of the other towels--but this one is by far the best. Has cut my drying time and the frizz considerably. Ordering a second one today!
Is the coat in USD?
All prices are in USD!
does the towel fabric cut down on frizz?
Yes! The blend of microfibers are super gentle on your strands and water is absorbed from your hair rather than squeezed out using harsh friction—which helps prevent frizz when drying.
Hi There,
Do you happen to know when the clips will be back in? thanks so much!
Becki
Hi! We don't have an exact date yet, but are hoping to have them back very soon. You can sign up on the product page to be notified as soon as they're back :)
Hi! Is 1 order 1 clip or 2? Thanks!
Hi! The Clips come in a set of 2 :)
What are the measurements?
Hi! At the opening they are about 1.75" wide, and from top point of clip to bottom 1.5" tall.