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Crunch-free mousse that enhances waves, adds volume, and defines curls.
Clinically proven serum to strengthen, soften, and smooth strands.
Crunch-free mousse that enhances waves, adds volume, and defines curls.
Clinically proven serum to strengthen, soften, and smooth strands.
More volume, less frizz, no heat.
More volume, less frizz, no heat.
The Towel: big enough for all hair lengths but smaller than a bath towel. Wear it comfortably as long as you'd like!
The Texturizing Air Dry Mousse: 150ml / 5.1 fl oz
Achieve a frizz-free air dry and add touchable volume with two of our favorite introductory products.
Reduce frizz, breakage, and dry time with The Towel. Made from gentle microfiber in a patented waffle-knit shape, it absorbs moisture without damaging up wet strands. It's lightweight, secure, and comfy for all hair types and lengths.
Then, add volume with The Texturizing Air Dry Mousse. Designed to enhance all hair types, this aerosol and alcohol-free weightless foam adds subtle texture to straight hair, and adds volume to waves and curls with a natural feel and finish.
The Towel:
For straight or wavy hair: Flip your hair forward and place the elastic band at the nape of your neck. Wrap the towel around your hair, squeeze gently to blot, wrap, and twist. Place the tail inside the elastic strap to secure it in place.
For curly hair: Use the same technique as above to absorb water from damp hair and secure towel in place. Keep your hair tucked in as long as needed, or use The Towel as a wrap for plopping to reduce frizz and keep curl pattern intact.
For coiled hair: Use The Towel to blot moisture from your hair. Then, depending on your styling ritual, use The Towel for as long as needed to retain moisture in your hair for post-wash styling.
The Texturizing Air Dry Mousse:
Work the product through strands post-shower for an enhanced air dry that lasts.
For Straight Hair: Shake well and dispense 1-2 pumps and work product into damp hair from root to tip. Divide hair into sections, twist, and hold in place with clips until hair dries.
For Waves: Shake well and work 2-4 pumps through damp hair, twisting your natural waves as you go. Air dry naturally and enjoy even, nourished waves that last all day.
For Curls: Shake well and apply 3-5 pumps into palms and work through damp hair. Separate and twist curls to evenly distribute product for defined, hydrated curls that feel as good as they look.
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Microfiber Blend: Blots hair dry to absorb water without adding friction to vulnerable strands.
Bolivian Pink Salt: Naturally exfoliates the scalp without stripping for a balanced cleanse.
We're all about The Art of The Air Dry. These are our tools to make it frizz-free and full of volume.
The Towel gently absorbs moisture from strands while helping to protect them from damage that causes frizz and breakage.
The Texturizing Air Dry Mousse enhances natural texture without the need for heat styling.
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The material is extra gentle and helps to reduce breakage while speeding up dry time. It's a win win.
General care instructions: Wash on cold and dry on low heat. Do not bleach if The Towel gets stained. If stained, mix a bit of stain remover with water and soak The Towel or apply directly to the stains and then wash. Do not hang the towel by the elastic band, the weight will cause the elastic band to stretch.
Yes! Expect it to amplify already curly hair, and build subtle volume on flatter strands.
Water/Aqua/Eau, Glycerin, Isopentyldiol, Panthenol, Hydrolyzed Lemon Protein, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Limnanthes Alba (Meadowfoam) Seed Oil, Camellia Japonica (Tsubaki) Seed Oil, Aloe Barbadensis Leaf Juice, Tamarindus Indica (Tamarind) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Tocopheryl Acetate, Sodium Chloride, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Ethylhexylglycerin, Fragrance/Parfum, Polyglyceryl-6 Ricinoleate, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, Polyglyceryl-3 Cocoate, Hydroxypropyl MethylCellulose, Undecylenoyl Glycine, Capryloyl Glycine, Cinnamidopropyltrimonium Chloride, Citric Acid, Citral, Limonene, Linalool
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The best hair towel!
I waited for a long time before purchasing this towel--and I wish I woudn't have. I tried all of the other towels--but this one is by far the best. Has cut my drying time and the frizz considerably. Ordering a second one today!
does the towel fabric cut down on frizz?
Yes! The blend of microfibers are super gentle on your strands and water is absorbed from your hair rather than squeezed out using harsh friction—which helps prevent frizz when drying.
How often should you clean the towel?
Hi! This depends on how often you wash your hair--if you wash daily we'd recommend washing it weekly or every other week. If you only wash a couple times a week every 2 weeks should be fine!
Do I put in product immediately after I get out of the shower and then put on the towel? Or do I put towel on and then put in product later mid way through the drying process?
Hi! It truly depends on your process, but we'd recommend letting your hair dry in The Towel first before adding any product, and then adding it in while damp.
I see the towel is made in Korea, North or South?
The Towel is made in South Korea!
Do I need to wash my towel before first use?
No, you do not need to! If you do prefer to wash it before, make sure to wash on cold and dry on low heat. Never bleach your Towel.