Dianna's Signature Air Dry Collection
 - the towel, leave in conditioner, the texturizing air dry mousse, the clips
TheTowelWhite-OnModel
get to know TheTowel
TheLeave-InConditioner-OnMode
get to know TheLeave-InConditioner
TheAirDryMousse-OnModel
get to know TheAirDryMousse
TheClips-OnModel
get to know TheClips
white-towel | image normal alt tag
black-towel | image normal alt tag
green-towel | image normal alt tag
tortoise | image normal alt tag
carrara | image normal alt tag
honeyed-amber | image normal alt tag
Dianna's Signature Air Dry Collection
 - the towel, leave in conditioner, the texturizing air dry mousse, the clips
TheTowelWhite-OnModel
get to know TheTowel
TheLeave-InConditioner-OnMode
get to know TheLeave-InConditioner
TheAirDryMousse-OnModel
get to know TheAirDryMousse
TheClips-OnModel
get to know TheClips
white-towel | image normal alt tag
black-towel | image normal alt tag
green-towel | image normal alt tag
tortoise | image normal alt tag
carrara | image normal alt tag
honeyed-amber | image normal alt tag
Dianna's Signature Air Dry Collection
 - the towel, leave in conditioner, the texturizing air dry mousse, the clips
TheTowelWhite-OnModel
get to know TheTowel
TheLeave-InConditioner-OnMode
get to know TheLeave-InConditioner
TheAirDryMousse-OnModel
get to know TheAirDryMousse
TheClips-OnModel
get to know TheClips
white-towel | image normal alt tag
black-towel | image normal alt tag
green-towel | image normal alt tag
tortoise | image normal alt tag
carrara | image normal alt tag
honeyed-amber | image normal alt tag

Dianna's Signature Air Dry Collection

Rated 4.9 out of 5
Based on 1560 reviews
Click to go to reviews
4.9

Our founder's ritual for an effortless Air Dry.

The Towel

The Clips

or 4 interest-free payments of $17.90 with

Complete Your Routine

TheBrush001-

The Brush No. 001

Nylon and boar bristle brush for a healthy scalp and strands.

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Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

The Towel

Microfiber Blend: Blots hair dry to absorb water without adding friction to vulnerable strands.

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

The Texturizing Air Dry Mousse

Bolivian Pink Salt: Naturally exfoliates the scalp without stripping for a balanced cleanse.

The Clips

Plant-Based Cellulose Acetate: A renewable, biodegradable material that's made to last.

  • Founder Knows Best

    Dianna doesn't play favorites, but this ritual does achieve her desired results.

  • Weightless Hydration & Volume

    Unlike other styling & moisturizing formulas, ours are seriously weightless. The Leave-In Conditioner and The Texturizing Air Dry Mousse leave your hair lifted for longer.

  • Twist & Clip

    Dianna swears by this method to set her strands for added volume using The Clips.

    See her Air Dry in action on Instagram

Dianna's Signature Air Dry Collection on You

@diannacohen

@oliviapineda

@tesscvikota_

FAQ

Reviews

Rated 4.9 out of 5
Based on 1560 reviews
Click to go to reviews
4.9
average rating 4.9 out of 5
Based on 1560 reviews
  • 5 Stars
    1446 Reviews
  • 4 Stars
    71 Reviews
  • 3 Stars
    22 Reviews
  • 2 Stars
    11 Reviews
  • 1 Star
    10 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
1560 Reviews
Reviewed by Jamie B.
Verified Buyer
Rated 5 out of 5
I recommend this product
Hair Type
  • Straight
Review posted09/25/26

Love it!

Buy the product!

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Reviewed by Jamie B.
Verified Buyer
Rated 5 out of 5
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Straight
Review posted09/25/26

Awesome

The best hair towel!

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Reviewed by Ann B.
Verified Buyer
Rated 5 out of 5
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Wavy
Review posted09/24/26

Believe the hype!

I waited for a long time before purchasing this towel--and I wish I woudn't have. I tried all of the other towels--but this one is by far the best. Has cut my drying time and the frizz considerably. Ordering a second one today!

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