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The best hair towel!
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Crunch-free mousse that enhances waves, adds volume, and defines curls.
Clinically proven serum to strengthen, soften, and smooth strands.
Crunch-free mousse that enhances waves, adds volume, and defines curls.
Clinically proven serum to strengthen, soften, and smooth strands.
Cleanse, condition, dry without frizz.
Cleanse, condition, dry without frizz.
The Volumizing Shampoo: 237 ml / 8 fl oz
The Hydrating Conditioner: 237 ml / 8 fl oz
The Towel: big enough for all hair lengths but smaller than a bath towel.
Our approach to wash day is simple: thoroughly cleanse, weightless hydration, and dry with intention.
The Volumizing Shampoo thoroughly cleanses and amplifies flat, limp, and breakage-prone hair.
The Hydrating Conditioner delivers deep, nourishing hydration for softer, smoother and more manageable hair.
Reduce frizz, breakage, and dry time with The Towel. Strands are extra vulnerable when wet, so we created a patented microfiber waffle knit with secure elastic to hold hair of all lengths and textures. The material absorbs moisture gently, leaving strands smoother as they air dry.
Step 1: The Volumizing Shampoo
Apply a quarter-sized amount to wet hair and massage the scalp. Work into a rich lather, then rinse clean.
Step 2: The Hydrating Conditioner
Apply from mid-lengths to ends after shampooing. Leave on for 1–2 minutes, comb through if needed, then rinse thoroughly.
Step 3: Dry with The Towel
Flip hair forward, place the elastic at the nape, wrap, blot, twist, and secure the tail in the strap.
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Coconut Based Surfactants: Naturally derived cleansing system that cleans scalp and strands without stripping or drying
Red Algae Extract: Adds strength, shine, bounce, and softness.
Microfiber Blend: Blots hair dry to absorb water without adding friction to vulnerable strands.
Three steps, seriously clean ingredients. Skip the guesswork and step into the shower.
The Volumizing Shampoo is designed for all strands, and The Hydrating Conditioner can be applied as needed based on how much moisture your strands need.
Consistent, gentle wash day rituals will support your strands for healthier, shinier, frizz-free hair.
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Nope, the shampoo is designed to be lightweight but effective. The conditioner will add a rich layer of hydration that seals in moisture but leaves strands feeing fresh.
It's fragranced with The Signature Scent. It is an uplifting blend of Yuzu, Lemongrass, Bergamot, Teakwood, and Amber.
The material is extra gentle and helps to reduce breakage while speeding up dry time. It's a win win.
Wash on cold and dry on low heat. Do not bleach if The Towel gets stained. If stained, mix a bit of stain remover with water and soak The Towel or apply directly to the stains and then wash. Do not hang the towel by the elastic band, the weight will cause the elastic band to stretch.
Water/Aqua/Eau, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Sodium Laurylglucosides Hydroxypropylsulfonate, Sodium Chloride, Camellia Japonica (Tsubaki) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Hydrolyzed Rice Protein, Sodium Hyaluronate, Panthenol, Coconut Acid, Parfum/Fragrance, Sorbitan Oleate Decylglucoside Crosspolymer, Cocamide MIPA, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Polyquaternium-39, Sodium Isethionate, Tetrasodium Glutamate Diacetate, Polyquaternium-10, Cocamidopropyl Dimethylamine, Sodium Benzoate, Sodium Hydroxide, Benzyl Alcohol, Potassium Sorbate, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Juniperus Virginiana Oil, Linalyl Acetate, Linalool, Pinene
Water/Aqua/Eau, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Isononyl Isononanoate, Camellia Japonica (Tsubaki) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Extract, Argania Spinosa (Argan) Kernel Oil, Squalane, Citrullus Lanatus (Watermelon) Seed Oil, Oryza Sativa (Rice) Bran Extract, Sodium Hyaluronate, Chondrus Crispus (Red Algae) Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Parfum/Fragrance, Methylpropanediol, Caprylyl Glycol, C9-12 Alkane, Tetrasodium Glutamate Diacetate, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-80, Didecyldimonium Chloride, Coco-Caprylate/Caprate, Isopropyl Alcohol, 1,2-Hexanediol, Hydroxyacetophenone, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Juniperus Virginiana Oil, Linalyl Acetate, Linalool, Pinene
The best hair towel!
I waited for a long time before purchasing this towel--and I wish I woudn't have. I tried all of the other towels--but this one is by far the best. Has cut my drying time and the frizz considerably. Ordering a second one today!
Very good!!!
does the towel fabric cut down on frizz?
Yes! The blend of microfibers are super gentle on your strands and water is absorbed from your hair rather than squeezed out using harsh friction—which helps prevent frizz when drying.
How often should you clean the towel?
Hi! This depends on how often you wash your hair--if you wash daily we'd recommend washing it weekly or every other week. If you only wash a couple times a week every 2 weeks should be fine!
Do I put in product immediately after I get out of the shower and then put on the towel? Or do I put towel on and then put in product later mid way through the drying process?
Hi! It truly depends on your process, but we'd recommend letting your hair dry in The Towel first before adding any product, and then adding it in while damp.
I see the towel is made in Korea, North or South?
The Towel is made in South Korea!
Do I need to wash my towel before first use?
No, you do not need to! If you do prefer to wash it before, make sure to wash on cold and dry on low heat. Never bleach your Towel.