Created in partnership with ILIA, this limited-edition version of our bestselling Towel is reimagined in ILIA's signature pink and crafted from the same patented microfiber waffle knit designed to gently absorb excess moisture without roughing up the hair cuticle. 

Unlike traditional terry towels, which can contribute to friction and frizz, The Towel helps reduce breakage, support natural texture, and speed up dry time for healthier-looking hair over time.

Finished with a secure elastic band and designed to comfortably fit all hair lengths and textures, it's an everyday essential made a little more special.

Dimensions: 32" × 38"

For Straight & Wavy Hair:

Flip your hair forward and place the elastic band at the nape of your neck. Wrap the towel around your hair, gently blot excess water, then twist and secure the tail into the elastic loop.

For Curly Hair:

Use The Towel to gently absorb moisture after washing. Keep curls tucked inside while drying, or use for plopping to help reduce frizz and support curl definition.

For Coily Hair:

Use The Towel to blot excess water without disrupting your texture. Leave wrapped as desired before styling to help maintain moisture and support post-wash rituals.