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Crown Affair x Ilia Out-the-Door Ritual

A limited-edition collection of essentials from Crown Affair and ILIA designed to hydrate, refresh, and simplify getting ready.

Crown Affair x Ilia The Towel in Pink

A limited-edition version of our bestselling microfiber hair towel, reimagined in ILIA Pink.

Crown Affair x U Beauty On-The-Go Duo

A limited-edition pairing designed for elevated touch-ups anytime.

Dianna's Signature Air Dry Collection

Our founder's ritual for an effortless Air Dry.

The Air Dry Cream Set

The foundation for a hydrated, polished air-dry that keeps its shape.

The Air Dry Mousse Set

An air-dry ritual designed to deliver weightless volume and texture.

The Air Dry Ritual Set

Hydration, volume, and a touch of holiday. Limited edition.

The Air Dry Trio

For smooth, textured, air-dried hair.

The Aperitivo Collection

A limited-edition collection of styling essentials and accessories curated for your best summer air dry.

The Best Seller Duo

Our most loved formulas, bundled for you.

The Bestseller Trio

Our community's three favorite formulas.

The Bestsellers Trio

Three bestsellers to refresh roots, hydrate strands, and enhance your natural texture, together in a limited-edition Bordeaux case.

The Brush Cleaner

A nylon-bristled tool to keep your brush as good as new.

The Brush No. 001

Nylon and boar bristle brush for a healthy scalp and strands.

The Brush No. 002

A wooden pin detangling brush for all hair types.

The Brush No. 003

A boar bristle brush for fine strands or as a styling tool.

The Calming Scalp Serum

A nutrient-rich, restorative serum to soothe the scalp.

The Case

So you can bring your ritual everywhere.

The Cleansing Scrub

A whipped scalp scrub to exfoliate and cleanse.

The Clips

Handcrafted to hold hair in place without breakage.

The Comb No. 001

Handmade wide tooth comb for detangling anywhere.

The Comb No. 002

  An in-shower, post-shower, all-day detangler.

The Comb No. 002

An in-shower, post-shower, all-day detangler.

The Crewneck

Our signature cotton crewneck.

The Crown Affair x Anastasio Home Cup & Coaster Set

A hand-carved marble heirloom for storing and styling your essentials.

The Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

The Finishing Gel

Versatile gel-cream for buildable hold with a natural finish.

The Finishing Spray

Non-aerosol, alcohol-free hairspray for everyday styling with a flexible hold.

The Furoshiki Wrap

A scarf for gifting and wearing.

The Gift Card

Give the gift of choice.

The Hair Refresh Ritual Set

Our bestselling, weightless refresh for wet or dry hair.

The Hydrating Conditioner

Moisturizing conditioner for thick, damaged, or dehydrated strands.

The Hydrating Duo Sample

The Hydrating Shampoo

Hydrating cleanser for dry or damaged strands.

The Hydration Duo

A two-step hydration ritual designed to detangle, smooth, and enhance shine for softer, more manageable hair.

The Hydration To-Go Set

Travel-size trio for silky, frizz-free strands.

The Introduction Duo

More volume, less frizz, no heat.

The Kabuki Brush

A perfectly sized brush for targeted, precise dry shampoo application.

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

The Leave-In Conditioner Sample

The Mini Air Dry Set

Our three bestsellers for hydrated and bouncy hair anywhere.

The Mini Brush No. 001

Our dual bristle boar and nylon brush in a purse-friendly size.

The Mini Tote

Our signature canvas mini tote.

The Overnight Repair Serum

Clinically proven serum to strengthen, soften, and smooth strands.

The Overnight Repair Serum Sample

The PM to AM Duo

A complete night-and-day ritual for healthier hair that restores moisture, smooth frizz, and strengthens strands.

The Prime and Define Duo

The essential prep step for a smoother, more defined air-dry.

The Radiance Oil

A lightweight oil clinically proven to increase shine by 87%, provide 24-hour frizz control, and protect hair from heat up to 450°F.

The Radiant Hydration Collection

A complete hydration ritual designed to cleanse, condition, smooth, and define for softer, shinier, more manageable hair.

The Renewal Mask

A luxurious treatment for deep hydration.

The Scrunchie No. 001

3-pack of small, 100% silk scrunchies for everyday style and protection.

The Scrunchie No. 002

Oversized, 100% silk scrunchie for everyday style and protection.

The Scrunchie No. 003

Medium sized, 100% silk scrunchie for everyday style and protection.

The Set

The basics, bundled.

The Shampoo and Conditioner Bundle

Personalize Your Wash Day Duo.

The Signature Scent

A luxurious perfume for your strands.

The Signature Scent: Holiday Edition

We perfected our signature fragrance in a lightweight, actively hydrating, gentle perfume for your hair. In the world of Crown Affair, where time is a place you can visit, this is the scent of falling in love with your hair—and what taking your time actually smells like.

The Silk Pillowcase

100% Mulberry Silk. Adds shine while you sleep.

The Slick Back Trio

Craft the perfect slick back with ease.

The Smoothing Air Dry Cream

A clinically backed multitasking styling cream that smooths frizz, adds hydration and shine, and defines natural texture with soft, polished 24-hour control.

The Texturizing Air Dry Mousse

Crunch-free mousse that enhances waves, adds volume, and defines curls.

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

The Towel - Embroidery

Microfiber waffle knit towel to protect strands and speed up drying.

The Travel Bundle

Our TSA-friendly bestsellers, bundled. Travel-size hair essentials for cleaner, softer hair on the go.

The Travel Pouch

A limited-edition zip pouch from our Aperitivo Collection, designed to keep your everyday essentials close at hand.

The Volume To-Go Set

Travel-size trio for added body and bounce.

The Volumizing Conditioner

Thickening conditioner for added bounce and strength.

The Volumizing Duo Sample

The Volumizing Shampoo

Volumizing cleanser for fine, oily, or flat strands.

The Wash Care Trio

Cleanse, condition, dry without frizz.

The Weightless Hydration Set

Three essentials for softer, smoother, shinier hair without the weight, featuring The Towel in limited-edition Tinsel.

The Wet Hair Duo

A two-step ritual designed to reduce dry time, smooth frizz, and set the foundation for better hair from the start.